This was added just recently because of the popularity of AI.  One thing AI cannot mimic is experience.  With more and more AI content being produced, the personalized touch from a real person cannot be replicated.

Expertise

To show that you are an expert, we first want to make sure your content puts your best foot forward. In addition to your landing page content, we will create 1-4 blog posts for you every month. These range between 500 words and 1200 words of high quality content. We will put together a Content Calendar that will out line the topics we want to write about. We focus on answering questions that your client might have about your product.

Authority:

Authority is given to you by other websites. They give your website a vote by linking to your website. Not every link is created equal. We want to focus on high domain authority, quality, relevant links.  A link isn’t just a link. Avoid PBNs(private blog networks), blog comment spamming and non-contextual linking. We create quality content and do outreach to real websites with value. The content topics are also outlined in the Content Calendar we create at the beginning of your campaign.

Trust:

We will run a site audit looking for issues with the website. We look at things like, Secure certification, broken links and thin content. We will also start building or fixing business directory listings to that Google sees your information is consistent.